![]() Most image editing tools like Adobe Photoshop, ON1 Photo, GIMP, Affinity Photo, and others come with built-in image compression features. The settings for each will vary depending on the image compression tool you use. There are different types and levels of image compression available. The next thing is image compression which plays a huge role in image optimization. On WPBeginner, we use all three image formats based on the type of image. Whereas GIF only uses 256 colors along with lossless compression which makes it the best choice for animated images. On the other hand, JPEG is a compressed file format that slightly reduces image quality in order to provide a significantly smaller file size. ![]() The downside is that file sizes are much larger. To keep things simple, you want to use JPEGs for photos or images with lots of colors, PNGs for simple images or when you need transparent images, and GIFs for animated images only.įor those who don’t know the difference between each file type, the PNG image format is uncompressed which means it is a higher-quality image. Choosing the right file type plays an important role in image optimization. Let’s take a look at each of these in more detail.įor most website owners, the only three image file formats that really matter are JPEG, PNG, and GIF. Compression (higher compression = smaller file size)īy choosing the right combination of the three, you can reduce your image size by up to 80%.The three things that play a huge role in image optimization are: The key to successful image optimization for web performance is to find the perfect balance between the lowest file size and acceptable image quality. How to Save and Optimize Images for Web Performance If you’d prefer written instructions, then just keep reading. ![]() This means that by optimizing your images for the web, you can both improve website speed and boost WordPress SEO rankings. If these aren’t enough reasons to speed up your website, then you should know that search engines like Google also give preferential SEO treatment to faster-loading websites. Now you might be wondering how big a difference image optimization can really make.Īccording to a Strangeloop study, a one-second delay in website load time can cost you 7% of sales, 11% fewer pageviews, and a 16% decrease in customer satisfaction. Since we know fast websites rank higher in search engines (SEO) and have better conversions, image optimization is something that every business website must do if they want to succeed online. According to the HTTP archive, images make up 21% of an average webpage’s total weight. Images are the second heaviest item on a web page after video.
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